It’s corny, but it’s true. I genuinely love this job.

I started in a little cubicle of an SEO agency in 2016, dreaming of pitching copy and concepts instead of title tags and meta data.

I spent the next couple of years building a spec portfolio that you couldn’t waterboard out of me. And tweeting. A lot.

Finally, a very kind and patient CD (s/o Joe) told me to put my tweets in my book. At the top.

I don’t tweet much anymore because I’ve been working ever since.

I’ve squeezed triple-digit performance out of $2500 budgets, caused an inventory shortage with five words, penned DC Universe lore for a tech giant, and persuaded thousands of employers to dump their big healthcare plans for one that actually pays for healthcare.

I believe even the worst briefs can become the best ads, the smallest projects can become the biggest platforms, and the leanest teams can pull off the unthinkable.