Waking montana up to a new clean energy drink
EOS Energy Drinks is a new Montana-made energy drink with plans to be all over the state by 2027. But content wasn’t breaking through—they needed a new strategy and a new story.
I noticed outdoor athletes were already enjoying the product. These people are ambitious as hell, care about taking care of themselves, and seize every moment they can, including those early hours before the world wakes up. We landed on an idea: EOS is for those who seize the dawn.
The Hero Video + Initial reactions
In just two weeks, the hero video added 60% more followers to the IG page, delivered 355 likes on 17k views, and got CPC down to $0.25.
A vending machine company reached out to stock EOS, beverage companies showed their love on social, and people offered their own Carpe Dawn video ideas in the comments.
2 minutes of News coverage
I cold emailed a news reporter at a Bozeman TV station about the founder’s story. It became a free 2-minute segment on the morning news, and featured a bunch of clips my partner shot for the campaign.
Credits
Creative director/PR: Paul Nocchi
Video/Editing/Sound: Louie Meisner
Production Coordinator: Haley Nunley