Giving grammarly the guts to call out a quiet crisis

Grammarly’s 2023 State of Business Communication Report found that workers are communicating more, but communication quality is declining and costing U.S. businesses a trillion dollars each year. My team was tasked with following up the report launch with a demand gen campaign and webinar aimed at Forbes 2000 executives.

We saw that Grammarly could be the first to give this massive, overlooked business problem a name. So we called it the Workplace Miscommunication Crisis. The campaign attracted 2,000 webinar registrants, and 96% of attendees said they would attend a similar one again.