Curative is an employer health plan startup tackling the industry’s biggest challenge: making health insurance actually affordable and accessible for everyone.
It was an honor to use my skills to help more working Americans get health insurance that doesn’t suck. In the time I contracted with them, membership grew from around 20k to 100k, and paid social engagement increased by 400%.
How do you let Atlanta know you’ve arrived? By taking a dig at the traffic, of course.
Headline: We can’t fix the traffic, but we can fix your health benefits.
Atlanta OOH Campaign
Texas Survey B2B Digital Campaign
Curative published a report on employer health plan effectiveness in Texas, and I built the B2B paid media campaign to drive traffic to it. These LinkedIn ads saw 400% more engagement than previous campaigns.
When Halloween rolled around, we leaned into the “scary” findings in the report. I pitched and developed this campaign extension, it became one of Curative’s most successful seasonal campaigns, running in 2023 and 2024.
Credits
ACD/writer: Paul Nocchi
Design: Superside