When leadership asks for a new campaign to test against the one they already love, first you scream into a pillow, then you smother the competition with it.

The brand is Roku Smart Home. The campaign to beat is camera POVs of cute squirrels and kids’ faces. We thought hey, instead of showing what a camera or doorbell sees, let’s show how easy it is to use them.

So the Pop In campaign was born, and it beat every metric to a pulp.