Roku customers had been asking for a backlit remote for a long time. So to launch the Voice Remote Pro 2nd edition, we built a campaign that gave them credit for the idea.
It smashed engagement records, and was paused early due to an inventory shortage. Oops :)
Results and testimonials
“[New Voice Remote] performed at the highest CTR we’ve ever seen for a spotlight (0.42%). Unfortunately, we had to pause the campaign early due to inventory constraints.” — Dir. Integrated Marketing
“[New Voice Remote] campaign sold 583 units on-device in the last 7 days (which is a ton through DTC). It’s the highest performing Spotlight ad the team has seen in quite some time” — Integrated Marketing Manager
Credits
Copywriter: Paul Nocchi
Designer: Kyle Taylor
ACD/CW: Adam Setzer
CD/AD: Shannon Parsons