Roku customers had been asking for a backlit remote for a long time. So when the opportunity came to launch one, the concept couldn’t be clearer: give customers credit for the idea.
The campaign smashed engagement records, and was paused early because it created an inventory shortage. Oops :)
Results and testimonials
“[New Voice Remote] performed at the highest CTR we’ve ever seen for a spotlight (0.42%). Unfortunately, we had to pause the campaign early due to inventory constraints.” — Dir. Integrated Marketing
“[New Voice Remote] campaign sold 583 units on-device in the last 7 days (which is a ton through DTC). It’s the highest performing Spotlight ad the team has seen in quite some time” — Integrated Marketing Manager
Credits
Copywriter: Paul Nocchi
Designer: Kyle Taylor
CD/CW: Adam Setzer
CD/AD: Shannon Parsons