Car Toys has the car audio gear and trained staff to turn any car into a joy ride. But they were known more for their doorbuster prices than their installation expertise.
We invented an install manager, named Otto, to fill this gap. And used his voice across channels to position the brand as an affordable destination for upgrading your ride.
Promo favorites
Sales. Sooo many sales. This account was a real headline bootcamp.
(I have lots of radio with Otto currently stuck in the last Squarespace update — if you want to see it, I can show you over a call.)
Commuting Comeback press release
As the pandemic was (seemingly) winding down, Americans were hesitant about returning to the office full-time. I wrote a press release letting people know that no matter what you drive, Car Toys has everything you need for a safer and more comfortable commuting experience.
SEATTLE, WASHINGTON, UNITED STATES, June 3, 2021 /EINPresswire.com/ -- Car Toys is offering free personalized consultations for connected-car and safety solutions in all 48 of its U.S. locations to support commuters returning to the road amid the pandemic.
With only 20 percent of Americans interested in returning to the office full time, Car Toys is focused on equipping vehicles of all makes and models with technology that supports a safer and more comfortable commuting experience. The country’s largest independent specialty car audio and mobile electronics retailer with certified expert installers on staff is prepared to add safety features such as backup cameras and collision warning systems, as well as hands-free connectivity to any vehicle.
“We partner with leading manufacturers to provide our installers the training they need to ensure seamless vehicle integration and maximum, lasting performance,” says mobile audio training specialist Shawn Mullen. “When drivers spend hours of their time inside their vehicles, it’s important for them to feel comfortable and safe on the road.”
Car Toys installer training covers car audio, safety, and entertainment devices including:
● Car Stereos – Apple CarPlay and Android Auto Receivers
● Car Speakers, Subwoofers, and Amplifiers
● Car Alarms & Remote Starts
● GPS Tracking & Recovery
● Radar Detectors
● Backup and Dash Cameras
● Collision Warning Systems
In addition to leading technical expertise and affordable prices, Car Toys is offering comprehensive interior and exterior detailing packages that meet strict sanitation standards.
“While helping drivers enjoy their vehicles is what we’re known for, safety is our top priority,” says director of marketing Daniela Lukomski. “We take the public sensitivity to cleanliness very seriously and are proud to support our local communities as people start commuting again.”
To schedule a free personalized car consultation, visit https://commercial.cartoys.com/car-consult/.
Credits
Copywriter: Paul Nocchi
Art direction/design: Kendall Birch
CD: Jim Wagstaff