Car Toys is a car audio and electronics retailer known more for its doorbuster prices than its installation expertise
So we invented an install manager, named Otto, to fill this gap. And used his voice across channels to position the brand as an affordable, knowledgable destination for upgrading your ride.
Radio
web blades and Banners
Commuting Comeback press release
As the pandemic was (seemingly) winding down, Americans were hesitant about returning to the office full-time. I wrote a press release letting people know that no matter what you drive, Car Toys has everything you need for a safer and more comfortable commuting experience.
Credits
Copywriter: Paul Nocchi
Art direction/design: Kendall Birch
Creative Director: Jim Wagstaff