Waking montana up to a new clean energy drink

EOS Energy Drinks had all the elements of a great product: local sourcing; high-quality ingredients; and a small, enthusiastic fanbase with a few satisfied accounts. But it needed a strong messaging platform to avoid being just another “clean energy drink.”

I noticed outdoor athletes and scrappy founders were already enjoying the product. These people are ambitious as hell, care about taking care of themselves, and seize every moment they can. My partner and I bottled—err, canned—that ethos and turned it into an anthem: EOS is for those who seize the dawn.