Microsoft wanted a partnership campaign with the Wonder Woman 1984 movie to increase brand love for Surface devices among young women in STEM.
Working closely with Warner Bros. and the Smithsonian, we crafted an extended-universe scavenger hunt for fans to find Wonder Woman’s missing sword and shield by cracking codes hidden across the internet.
Over two weeks, we released cryptic posts on social channels that drove fans to Wonder Woman-themed online experiences. Each one a challenge requiring different skills like codebreaking, HTML, and advanced search functions to move the mystery forward.
Challenges launched on social appeared as mission briefs on a Microsoft-owned landing page.
Fans would crack binary codes to get a whistleblower’s phone number at Black Gold International, convert images to txt. files to uncover classified government documents, test their knowledge of Wonder Woman lore through Bing’s Quiz of the Day, and much more.
Results
Credits
Copywriter: Paul Nocchi
Art director: Kendall Birch
Motion + VFX: Björn Ahlstedt
Creative director: Jim Wagstaff