Roku Premium Subscriptions are the same subscriptions you know and love, managed directly through your Roku account.
As copy lead, I write campaigns and commercials to drive awareness of the product’s simplicity and our subscription library.
So simple, everyone can do it
Premium Subscriptions make signing up and signing in so simple, everyone can do it—even endearingly simple characters like Patrick Star, Derek Zoolander, and Joey Tribbiani. We told this story throughout the platform with a commercial on The Roku Channel, ads on the home screen, and Roku City billboards.
Credits
Copywriter: Paul Nocchi
Designer: Vivian Chang
ACD/CW: Adam Setzer
Editor: Adam Roy
Video: Austin Hepp